SOUNDS GREEN – SUSTAINABILITY PRACTICES AROUND EUROPE
Panel & Talk
Il viaggio di migliaia di fan, il consumo energetico ed idrico, i rifiuti prodotti: sono numerosi i fattori che contribuiscono in maniera negativa alla sostenibilità di concerti e festival. Tuttavia, un cambiamento è possibile e necessario e sono molti gli esempi di organizzazioni che stanno sperimentando modelli di successo.
In questo panel ci interroghiamo su come la dimensione culturale/musicale e le azioni di riduzione dell’impatto possano lavorare in sinergia, generando valore in una prospettiva di sviluppo sostenibile. Lo facciamo indagando casi studio italiani ed esteri, approfondendo le buone pratiche messe in atto e capendo quali possono essere i modelli di misurazione di impatto più efficaci per gli eventi musicali.
ENG: The travel of thousands of fans, the consumption of energy and water, the waste produced: many factors contribute negatively to the sustainability of concerts and festivals. However, change is possible and needed and there are many examples of organisations that are experimenting with successful models.
In this panel we question how the cultural/musical dimension and impact reduction actions can work in synergy, generating value in a sustainable development perspective. We do this by investigating Italian and foreign case studies, delving into the best practices implemented and understanding which impact measurement models are most effective for music events.
General manager Forevergreen/Electropark, Green Deal Circular Festival member
After the MA in Economics, Alessandro Mazzone spent his first working experiences from 2006 to 2016 in Accenture and Kpmg consulting companies. In 2010 he co-founded the cultural social enterprise Forevergreen. As director and project manager he has been initiating and running several cultural projects and event formats (among the electronic music and performing arts: festival “Electropark” in Genoa and festival “Exchanges” in Milan).
Since 2022 he has been part of the Green Deal Circular Festival network.
Working both on performative and innovative projects, he deals with the creation of new cultural perspectives and approaches in the music industry both in the local-national and European scenario, providing services in cultural project management, audience development, sustainability and impacts modelling, information systems design and data monitoring in the culture field.
In addition to several talks and conferences, Alessandro’s teaching experiences are referred to the classes “Music Business” at Sae Institute Milan and “Inside Live Music” in Modena Music Hub.
Presently, Alessandro has been also researching on club cultures, artistic practices and generative processes for innovation.
The European Green Deal Circular Festivals (GDCF) stands for a future-proof, circular and climate neutral festival industry. The 48 ambitious festivals that participate in this Green Deal have committed themselves to achieve circularity by 2025. The GDCF boosts innovation, monitoring of impact, exchange of knowledge and collaboration in the European festival world. The festivals focus on five themes: energy, food and drinks, travel and transportation, materials and water. The GDCF is supported by the Dutch Government.
Evolution Guide at Nativa
Matilde Breda is Evolution Guide and Architecture Specialist at NATIVA, a Regenerative Design Company that supports hundreds of companies in a radical evolution of their business, accelerating their transition towards regenerative models. Matilde gained international work experience in Amsterdam and Toronto, working with the built environment and in strategic sustainability. She has worked on projects with companies of different types and sizes, municipalities and events, assessing impacts and developing improvement plans. She has professional and educational experience in sustainability, management, structural engineering and architecture.
Rob van Wegen
Sustainability Coordinator at ESNS
As a former festival producer, Rob has a very practical approach with sustainability. While working for 15 years in the festival industry he has shifted completely to sustainability and innovation.
He is now the sustainability coordinator for ESNS for the last four years, working on development of sustainability in the Creative Industry, making the festival itself more sustainable, and making a connection with the municipality to share information to improve the transition. ESNS is part of the Green Deal Circular Festivals.
During his work he created a roadmap canvas to help other organisations to put their sustainable ambitions into a plan for their future.
Sustainability Manager at Live Nation Italia
Luigi Cernigliaro is currently pursuing a PhD in Sustainability Management at Sant’Anna School of Advanced Studies in Pisa. His research centers on the sustainability of cultural events and festivals in urban environments, with a particular focus on their integration into broader strategies for a just and green transition within cities. Since June 2023, Luigi is the Sustainability Manager at Live Nation Italia. In this capacity, he supports the development, implementation, and monitoring of a sustainability programme for the music festivals promoted and organised by the company.