Panel & Talk

Evento gratuito


Il turismo musicale è un fenomeno ancora poco conosciuto in Italia, mentre all’estero è consuetudine viaggiare per assistere a concerti, festival o per scoprire un territorio ed il suo patrimonio musicale. In questo panel vogliamo raccontare diverse imprese e realtà estere che combinano musica live, road trip, visite guidate e racconto digitale della scena musicale locale, per presentare dei progetti che possano essere di ispirazione anche per la promozione musicale e territoriale del nostro Paese. Un racconto che partirà dall’Europa, con  Everything Is Music (UK) e Bach by Bike (Germania), per approdare fino in Australia con Queensland music trails.

Panel in inglese promosso da Italia Music Export e Linecheck Festival.

Music tourism is still a little-known phenomenon in Italy, while abroad it is common to travel to attend concerts, festivals or to discover a territory and its musical heritage. In this panel we want to tell about several foreign companies and realities that combine live music, road trips, sightseeing and digital storytelling of the local music scene, to present projects that can also be an inspiration for the musical and territorial promotion of our Country. A tale that will start from Europe, with Everything Is Music (UK) and Bach by Bike (Germany), and land all the way to Australia with Queensland music trails.

Panel in English promoted by Italia Music Export and Linecheck Festival.


Seth Jackson

CEO & Founder Landmrk Limited Director and Founder Everything Is Music

Leggi bio

Seth is the founder of award winning mixed-reality platform Landmrk which has powered location based experiences for some of the worlds biggest music artists and brands from Ariana Grande to Land Rover. He has been working in geo-location and augmented reality since 2007 and has a passion for fusing real-world and digital environments in large scale interactions. He is driven by a belief that a real-world Metaverse will be the evolution of AR/VR and virtual worlds and he is building companies to explore this phenomenon. He recently co-founded Everything Is Music, a platform to quickly and easily build immersive, mixed-reality city trails to enable the telling of the authentic cultural and musical stories of towns and cities across the world.


Joel Edmondson

CEO and Creative Director of Queensland music trails

Leggi bio

Joel Edmondson is a leading Australian music sector CEO, change leader and experience designer. He specialises in leading the evolution of cultural institutions so that they can be of greater value to the people and places they serve.

Joel has been CEO and Creative Director of QMF (Queensland Music Festival) since January 2019. Queensland Music Trails is at the centre of this new era for QMF, with this world-first music tourism initiative set to play a key role in the state’s tourism recovery agenda, as well as its preparation to host the Olympics in 2032.

Joel’s career has spanned a diverse range of music industry roles, including a 4-year stewardship of BIGOUND in his role as QMusic CEO. He has also spent over a decade leading transformation initiatives in the government and non-profit sectors.

Joel is a distinction alumnus of the University of Edinburgh’s Institute for Music in Human and Social Development (IMHSD), and has tertiary qualifications in management, digital media production, music in the community, and cultural studies.

Anna-Luise Oppelt

Bach by Bike (Germany)

Leggi bio

Bach by Bike is operating musical cycling tours, mostly along the places where Johann Sebastian Bach has lived; the project was founded by the musicians Mareike Neumann, violin, and Anna-Luise Oppelt, mezzosoprano. Anna-Luise achieved a BA and MA degree in voice at Music University Weimar and is a freelance singer in opera and concert, working mostly in Europe.
Bach by Bike is cooperating with Bachfest Leipzig, MDR-Musiksommer, Bachfesttage Köthen and Weserfestspiele and was awarded with the Music Cities Award for Best Use of Tourism to Drive Music in 2021 and in 2022 with the OPUS KLASSIK Innovation award for sustainability.
personal website


Chiara Gallerani

Italia Music Export

Leggi bio

Chiara Gallerani is Italia Music Export’s project manager.
Before working at Italia Music Export she was head of marketing and promotion at Indipendente Concerti (Live Nation Italia) which organized, among many concerts, I-Days Festival. From 2015 to 2016 she was marketing and promotion assistant at Vivo Concerti, a music promoter company in Milan. Since 2015, she works also as artists liaison manager at MI AMI Festival, the popular Italian independent music festival held in Milan every year at the end of May.
Till 2022 she was the communication manager for EMEE, European Music Exporters Exchange, the network gathering all music export offices in Europe.