CITTÀ MUSICALI: STRATEGIE DI MARKETING TURISTICO E BUONE PRATICHE EUROPEE (panel in inglese)
MUSIC CITIES: TOURISM MARKETING STRATEGIES AND BEST PRACTICES AROUND EUROPE – Panel in inglese promosso da Linecheck
Music is everywhere but not all cities are music cities. In this international panel we will examine the case of those towns that, starting from music, have influenced other sectors such as the social, cultural, creative and tourism ones, generating new economies and policies to support the music sector. Liverpool, Dusseldorf and Hamburg: 3 case studies to understand how to develop effective strategies for music tourism and how to create a distinctive image of the city starting from the local musical heritage. What elements should we focus on? Which models have proved effective and how can the strategy evolve in the future, addressing new targets? We will discuss these topics with Chris Brown (Director Marketing Liverpool), Nora Will (Manager Market Development, Düsseldorf Tourism) and Everke Johannes (Director Marketing Services of Hamburg Marketing) moderated by Alice Feltro of Sound Diplomacy.
CITTA MUSICALI: STRATEGIE DI MARKETING TURISTICO E BUONE PRATICHE EUROPEE
La musica è ovunque ma non tutte le città sono città musicali. In questo panel internazionale approfondiremo il caso di quei comuni che, partendo dalla musica, hanno influenzato altri settori come quelli sociali, culturali, creativi e del turismo, generando nuove economie e politiche di sostegno al settore musicale. Liverpool, Dusseldorf e Amburgo: tre casi studio per capire come sviluppare delle strategie efficaci di turismo musicale e come creare un’immagine distintiva della propria città a partire dal patrimonio musicale locale. Su quali elementi puntare? Quali modelli si sono dimostrati efficaci? Come evolvere la strategia nel futuro, andando a parlare a nuovi target? Ne discuteremo con Chris Brown (Director, Marketing Liverpool), Nora Will (Manager Market Development, Düsseldorf Tourism) e Everke Johannes (Director Marketing Services of Hamburg Marketing), con la moderazione di Alice Feltro di Sound Diplomacy.
Director marketing services, Hamburg Marketing
As director of marketing services at Hamburg Marketing, Johannes Everke has extensive experience working with the full spectrum of music businesses, artists and events to promote the city of Hamburg, both in Germany and internationally. He has been instrumental in developing music city strategies and marketing cooperation’s based on involving the cities stake holders as well as the local music scene. Everke has more than 20 years experience in city marketing and management of cultural institutions and boasts extensive insights into policies which places music at the heart of driving both tourism and business development.
Director, Marketing Liverpool
Chris is a graduate of the University of Strathclyde, Glasgow and having worked in a number of Hotels as a
General Manager he changed course to work in destination management in 1999 – Initially he worked for five
years at The Mersey Partnership as Director of Tourism, Director of Operations and interim Chief Executive
before taking the role of Chief Executive at Marketing Cheshire, formerly Visit Chester and Cheshire, in 2004.
He returned back to Liverpool in 2013 to establish Marketing Liverpool and to promote the city as a first-class
destination for visitors, investors and students. Chris is also responsible with its key partners in promoting the
Liverpool brand nationally and internationally.
He is a keen follower of all things Scotland and continues a long held ambition to finally see the country win
Manager Market Development at Visit Düsseldorf | Düsseldorf's Project Manager for urbanana
Nora organises international press trips to promote Düsseldorf as a vibrant tourism destination, focussing on the city’s contemporary art scene and music history. In order to strategically develop music tourism in Düsseldorf, #VisitDuesseldorf has initiated a guided city tour in cooperation with two music journalists and has contributed a digital exhibition about legendary Düsseldorf Soundlabs to Google Arts & Culture’s global project „Music, Makers & Machines“ celebrating the history of electronic music.
Events Manager, Music Cities Events
Alice Feltro works as the Events Manager at Music Cities Events. Part of Sound Diplomacy, Music Cities Events organises world-leading international conferences on the topic of music cities. In her role as Events Manager, Alice has organised in-person events in 10 different countries and 3 different continents, managed the first-ever Music Cities Awards and curated 25+ online webinars for the Music Cities Community, the first-ever platform for professionals in all industries using music to create more value in towns, cities & places. Alice holds a Master’s Degree in Planning and Management of Tourism Systems from the University of Bergamo, Italy, where she graduated with distinction with a dissertation on music tourism. A music-lover herself, Alice travels all over Europe to attend festivals and concerts and strongly believes in the power of music to stimulate growth and empower people.